Yap Brothers Group Corporate Branding Consultancy

We’re delighted to report that we’ve recently signed up Yap Brothers Group for our Corporate Branding Consultancy programme. They’re already a well-known household name in the automotive industry. But they have something that makes them unique from the rest of Continue reading Yap Brothers Group Corporate Branding Consultancy

“If I Buy Your Product/Service, When’s My ROI?”

There’s only one thing in the minds of most clients when you propose anything to them – what’s their ROI?… ROI, or “Return-Of-Investment”, literary means when they can get their money back, after they “invest” a payment into whatever you’re Continue reading “If I Buy Your Product/Service, When’s My ROI?”

It’s Not Just How You Look, But Also How You Behave

Previously, we talked about how to dress the part to project a positive perception. But there’s more to projecting a good personal brand than merely dressing the part. How you behave with company, and project your personality will ultimately seal Continue reading It’s Not Just How You Look, But Also How You Behave

Personal Brand: Look The Part And Build A Positive Perception

In the previous article, we talked about how everybody projects their own personal brand, whether they realise it or not. This round, we’ll discuss how to take control of your personal brand, to create and project a positive perception. Everybody Continue reading Personal Brand: Look The Part And Build A Positive Perception

Everybody Has A Personal Brand, Whether You Realise It Or Not

There’s been a lot of write ups about personal branding recently. And even more expressed opinions about it. Whether you’re for or against it, the only thing you can’t do is to ignore it. Every individual has a personal brand. Continue reading Everybody Has A Personal Brand, Whether You Realise It Or Not

How Often Do You Visit Your Own Website?

Strange as this may seem, but how often do corporate website owners visit their own websites? If you don’t even visit your own website, then how do you expect strangers to visit them at all? The mantra that we’ve always Continue reading How Often Do You Visit Your Own Website?

Sometimes… Clients Just Don’t Know What They Really Want

Those of you in the creative industry would’ve probably experienced this before. Sometimes, just sometimes, clients themselves don’t really know what is it exactly that they want… Not knowing what they want is not a problem. That’s what creative people Continue reading Sometimes… Clients Just Don’t Know What They Really Want

“We Have Tablets And Smartphones To Do That Now…”

I was finishing up a discussion at a nearby cafĂ© the other day. Out of habit, I pulled out my notebook planner and fountain pen to take notes. He took a look, smiled, and then said, “We have tablets and Continue reading “We Have Tablets And Smartphones To Do That Now…”

Is It Better To Create My Your Own Content, Or More Efficient To Outsource?

We all know that in order to remain relevant, and to drive traffic to your premises (both physical and cyber), you need contents. Fresh and regular contents. But how do you create fresh contents if you’re too busy with your Continue reading Is It Better To Create My Your Own Content, Or More Efficient To Outsource?