Idea Generation Is Your Most Important Business Asset

There’re many specialised skills that are important to a business corporation’s communication needs. Skills like business marketing, corporate communications, web design, social media marketing, graphic design, copy writing, so on and so forth. Would you have guessed that idea generation is the most Continue reading Idea Generation Is Your Most Important Business Asset

How To Compete In A Market That’s Obsessed With Price (2 of 2)

Previously we looked at how the market is generally obsessed with looking for a cheaper price. In this article, we’ll take a look from the perspective of the seller instead. Let’s discuss how to sell to a market that’s trying to outbid Continue reading How To Compete In A Market That’s Obsessed With Price (2 of 2)

How To Compete In A Market That’s Obsessed With Price (1 of 2)

In a truly open market, there’s one parameter that’s always in the minds of potential clients – your asking price. You can argue that your product or service is worth the the price you’re asking for. But you also can’t deny the face that you’ll have competitors too. Continue reading How To Compete In A Market That’s Obsessed With Price (1 of 2)

Fundamentals Of Lighting Workshop

The very basis of photography is light. So it’s very strange that when it comes to learning photography, nobody emphasise anything about learning lighting. So taking matters into our own hands, we’re collaborating with The Acoustic Shack to run a Continue reading Fundamentals Of Lighting Workshop

Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

The previous part tells us why many cyber branding exercise fail. So what steps can we take to prevent that from happening? And more importantly, how do we strive to make your brand a successful and well-known entity? It’s not difficult Continue reading Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

Why Do Many New Cyber Branding Exercises Fail? (Part 1 of 2)

When clients sign up to develop their cyber brand presence, they do so with the intention of making their brand a recognisable identity. Unfortunately, majority of them will fail to achieve this simple objective. And the most shocking revelation is that of those who fail, almost Continue reading Why Do Many New Cyber Branding Exercises Fail? (Part 1 of 2)

Why Do I Need A Corporate Website When I’m Already Active In Social Media?

I’ve actually come across people who regretted having set up their corporate website. When I ask them why they regretted it, it’s almost always because their website isn’t generating the traffic that they expect. When probed further whether they regularly update their Continue reading Why Do I Need A Corporate Website When I’m Already Active In Social Media?

Problems In Maintaining An Active Web Presence

Every company, large or small, want an active web presence. They want to be visible and searchable online. But the problem is many of them lose interest in maintaining it within two months. So how do you maintain an active Continue reading Problems In Maintaining An Active Web Presence

How To Increase Visibility?… Easy, Content Creation

How does a company maintain its visibility in cyberspace, or even in the real world for that matter? That’s easy, publish fresh contents regularly. The secret to staying relevant in the competitive world out there actually lies in content creation. What Actually Continue reading How To Increase Visibility?… Easy, Content Creation