What is Search Engine Optimisation (SEO)?

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Search Engine Optimisation, or SEO for short – we’ve heard of the buzzword before, but what exactly is it? And why are people willing to pay good money for SEO services? Well, as it turns out, SEO is a magic spell that makes your website Continue reading What is Search Engine Optimisation (SEO)?

Photography Mentorship Programme

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In the previous instalment, we presented two ways you can spend your hard-earned money to expand on your photography. This round, we’ll tell you exactly how you can establish your photography, and start earning money from it. Buy New Gear Or Continue reading Photography Mentorship Programme

Should New Photographers Buy Gear Or Lessons?

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We’ve heard this question many times before – Should a new photographer spend his or her hard earned money building up the photographic arsenal, or sign up for more photography lessons instead? Why the dilemma, you ask? Well, we’ve all been there before, Continue reading Should New Photographers Buy Gear Or Lessons?

Client Says, “I’d Like To See Your Track Record”

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Many of us in the creative industry would have faced similar situations. You come up with a proposal for your client. They like what they see. And then they throw you a curve ball and ask for your track record. The Creative Industry Continue reading Client Says, “I’d Like To See Your Track Record”

Lighting Technique For Studio Fashion Photography

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Fashion photography is all about showing off the designer’s apparel in all its glory. But lighting and capturing the image on a camera takes much more effort than simply snapping away at the model wearing the designer’s apparel.  As you can Continue reading Lighting Technique For Studio Fashion Photography

Developing a Positive Personal Brand

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Last week, we talked about what makes personal branding, well, personal. This week, we’ll dive straight into how to develop an impressionable personal brand. We’ll also discuss how to create a positive first impression, and how to maintain it in the Continue reading Developing a Positive Personal Brand

What’s Personal Branding and Why It’s Important to You

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We’re very quite used to the term “branding” already. Used extensively in the context of corporate brand or product brand, but personal brand? So what exactly is personal branding anyway, and why should we bother? Believe it or not, personal Continue reading What’s Personal Branding and Why It’s Important to You

Blog Has No Place In The Business World

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The common misconception is that a blog has no place in a professional business environment. It’s nothing more than mere childish acts of sharing his or her personal life for the world to see in cyberspace… Or is it really? Continue reading Blog Has No Place In The Business World

Social Media Management Is A Real Thing

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Mention social media, and the thought that comes in mind is a private channel to share your personal thoughts. And private channel means self management, right? After all, who in their right mind would hire a manager to put up posts of Continue reading Social Media Management Is A Real Thing