Just How Important Is Your Packaging To Your Customers?

You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?

I Have Engaged A Branding Consultant. So Why Hasn’t My Sales Gone Up?

It’s a sad but true story. Clients who have signed up for branding consultancy keep commenting that their sales remained the same as before they engaged the branding consultant. The unasked question remains the same, “Why should I keep you?”… Continue reading I Have Engaged A Branding Consultant. So Why Hasn’t My Sales Gone Up?

You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!

Professional service providers charge professional rates. That’s a fact. So if you can’t afford them, you can always hire an amateur instead, right?… Well… yes and no… If you want to get your work done quickly and done right, hire Continue reading You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!

Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?

One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?

Popular Misconception: Web Design IS NOT Branding

People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding

“If I Buy Your Product/Service, When’s My ROI?”

There’s only one thing in the minds of most clients when you propose anything to them – what’s their ROI?… ROI, or “Return-Of-Investment”, literary means when they can get their money back, after they “invest” a payment into whatever you’re Continue reading “If I Buy Your Product/Service, When’s My ROI?”

It’s Not Just How You Look, But Also How You Behave

Previously, we talked about how to dress the part to project a positive perception. But there’s more to projecting a good personal brand than merely dressing the part. How you behave with company, and project your personality will ultimately seal Continue reading It’s Not Just How You Look, But Also How You Behave