When clients sign up to develop their cyber brand presence, they do so with the intention of making their brand a recognisable identity. Unfortunately, majority of them will fail to achieve this simple objective. And the most shocking revelation is that of those who fail, almost Continue reading Why Do Many New Cyber Branding Exercises Fail? (Part 1 of 2)
I’ve actually come across people who regretted having set up their corporate website. When I ask them why they regretted it, it’s almost always because their website isn’t generating the traffic that they expect. When probed further whether they regularly update their Continue reading Why Do I Need A Corporate Website When I’m Already Active In Social Media?
How does a company maintain its visibility in cyberspace, or even in the real world for that matter? That’s easy, publish fresh contents regularly. The secret to staying relevant in the competitive world out there actually lies in content creation. What Actually Continue reading How To Increase Visibility?… Easy, Content Creation
Whether you realise it or not, the face of the people behind any company is the corporate identity of the company. There’s no point in having a unique logo or a catchy tagline if you don’t show the human touch. Traditional Way of Continue reading The Face Is The Corporate Identity
Search Engine Optimisation, or SEO for short – we’ve heard of the buzzword before, but what exactly is it? And why are people willing to pay good money for SEO services? Well, as it turns out, SEO is a magic spell that makes your website Continue reading What is Search Engine Optimisation (SEO)?
Many of us in the creative industry would have faced similar situations. You come up with a proposal for your client. They like what they see. And then they throw you a curve ball and ask for your track record. The Creative Industry Continue reading Client Says, “I’d Like To See Your Track Record”
Last week, we talked about what makes personal branding, well, personal. This week, we’ll dive straight into how to develop an impressionable personal brand. We’ll also discuss how to create a positive first impression, and how to maintain it in the Continue reading Developing a Positive Personal Brand
We’re very quite used to the term “branding” already. Used extensively in the context of corporate brand or product brand, but personal brand? So what exactly is personal branding anyway, and why should we bother? Believe it or not, personal Continue reading What’s Personal Branding and Why It’s Important to You
The common misconception is that a blog has no place in a professional business environment. It’s nothing more than mere childish acts of sharing his or her personal life for the world to see in cyberspace… Or is it really? Continue reading Blog Has No Place In The Business World
The humble business card. Nobody pays much attention to it, at least not until you run out of it before your next planned business trip. The business card is, without doubt, the most effective weapon in a business person’s arsenal. Continue reading Business Card: The Most Effective Weapon In A Sales Arsenal