There’s only one thing in the minds of most clients when you propose anything to them – what’s their ROI?… ROI, or “Return-Of-Investment”, literary means when they can get their money back, after they “invest” a payment into whatever you’re Continue reading “If I Buy Your Product/Service, When’s My ROI?”
Previously, we talked about how to dress the part to project a positive perception. But there’s more to projecting a good personal brand than merely dressing the part. How you behave with company, and project your personality will ultimately seal Continue reading It’s Not Just How You Look, But Also How You Behave
In the previous article, we talked about how everybody projects their own personal brand, whether they realise it or not. This round, we’ll discuss how to take control of your personal brand, to create and project a positive perception. Everybody Continue reading Personal Brand: Look The Part And Build A Positive Perception
There’s been a lot of write ups about personal branding recently. And even more expressed opinions about it. Whether you’re for or against it, the only thing you can’t do is to ignore it. Every individual has a personal brand. Continue reading Everybody Has A Personal Brand, Whether You Realise It Or Not
Strange as this may seem, but how often do corporate website owners visit their own websites? If you don’t even visit your own website, then how do you expect strangers to visit them at all? The mantra that we’ve always Continue reading How Often Do You Visit Your Own Website?
I was finishing up a discussion at a nearby café the other day. Out of habit, I pulled out my notebook planner and fountain pen to take notes. He took a look, smiled, and then said, “We have tablets and Continue reading “We Have Tablets And Smartphones To Do That Now…”
We all know that in order to remain relevant, and to drive traffic to your premises (both physical and cyber), you need contents. Fresh and regular contents. But how do you create fresh contents if you’re too busy with your Continue reading Is It Better To Create My Your Own Content, Or More Efficient To Outsource?
We now know that ideas generation is a valuable asset. And ideally, you should employ this ideas generator in-house. That way, you’ll have full control in-house. But it’s almost unheard of for an ideas generator to be a full-time employee of Continue reading Follow Up : How Do You Engage Ideas Generation Services
There’re many specialised skills that are important to a business corporation’s communication needs. Skills like business marketing, corporate communications, web design, social media marketing, graphic design, copy writing, so on and so forth. Would you have guessed that idea generation is the most Continue reading Idea Generation Is Your Most Important Business Asset
Previously we looked at how the market is generally obsessed with looking for a cheaper price. In this article, we’ll take a look from the perspective of the seller instead. Let’s discuss how to sell to a market that’s trying to outbid Continue reading How To Compete In A Market That’s Obsessed With Price (2 of 2)