Whether you realise it or not, humans are visual creatures. And by that, we mean that humans receive, process, and store visual messages to memory much quicker than any other forms. And that includes complex language based messages too. So Continue reading Visual Communication: Your Most Effective Message Vehicle
Professional service providers charge professional rates. That’s a fact. So if you can’t afford them, you can always hire an amateur instead, right?… Well… yes and no… If you want to get your work done quickly and done right, hire Continue reading You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!
Lately, when thinking of ideas for business card designs, we’ve come across clients requesting to include QR codes in them. Their reason? Because many others are also doing it. So is including QR codes into your business card design a Continue reading To QR Code Or Not To QR Code, That Is The Question
We’ve all been taught from a young age to never judge a book by its cover. But secretly, we all do exactly what we’re taught not to… all the time… That’s right, it’s pretty hard to believe. But we’re all Continue reading Never Judge A Book By Its Cover
People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding
We’ve experienced it before, being cornered, and pushed very hard to purchase or sign up for something. That’s the typical hard sell tactic. As a buyers, we don’t like it. So why is it then that so many sellers are Continue reading What Is Hard Sell, And Why It Never Works
Strange as this may seem, but how often do corporate website owners visit their own websites? If you don’t even visit your own website, then how do you expect strangers to visit them at all? The mantra that we’ve always Continue reading How Often Do You Visit Your Own Website?
Those of you in the creative industry would’ve probably experienced this before. Sometimes, just sometimes, clients themselves don’t really know what is it exactly that they want… Not knowing what they want is not a problem. That’s what creative people Continue reading Sometimes… Clients Just Don’t Know What They Really Want
I was finishing up a discussion at a nearby café the other day. Out of habit, I pulled out my notebook planner and fountain pen to take notes. He took a look, smiled, and then said, “We have tablets and Continue reading “We Have Tablets And Smartphones To Do That Now…”
Many of us in the creative industry would have faced similar situations. You come up with a proposal for your client. They like what they see. And then they throw you a curve ball and ask for your track record. The Creative Industry Continue reading Client Says, “I’d Like To See Your Track Record”