Social Media And Work Don’t Mix… Or Do They?

Social media of any sort is normally shun upon by management, and often selectively blocked by IT departments. But in this day and age of high demand in social media marketing skills, do they have their place in the corporate office? Social Continue reading Social Media And Work Don’t Mix… Or Do They?

What Is Branding? How Much Does It Cost? Part 2 of 2

Last week, we mentioned that all branding exercises need a vehicle to spread its message across. This vehicle is mass media, ranging from the traditional print media to the modern day electronic media. However, there exist a secret weapon that we Continue reading What Is Branding? How Much Does It Cost? Part 2 of 2

Why Do Corporations Have Undead Websites? Part 2 of 2

In the previous instalment, we explored why many companies have undead corporate websites. Technically alive, as their hosting and domain fees are paid, and all the links are working as advertised. Undead because it doesn’t do anything other than occupy their little plot of Continue reading Why Do Corporations Have Undead Websites? Part 2 of 2

Part-Time Lecturer In TAR College

This week marks the start of the third academic year which I have worked as a part-time academic staff in my alma mater, Tunku Abdul Rahman College (TAR College). It’s a real wonder that how a person like me, with Continue reading Part-Time Lecturer In TAR College