Personal Brand: Look The Part And Build A Positive Perception

In the previous article, we talked about how everybody projects their own personal brand, whether they realise it or not. This round, we’ll discuss how to take control of your personal brand, to create and project a positive perception. Everybody Continue reading Personal Brand: Look The Part And Build A Positive Perception

Everybody Has A Personal Brand, Whether You Realise It Or Not

There’s been a lot of write ups about personal branding recently. And even more expressed opinions about it. Whether you’re for or against it, the only thing you can’t do is to ignore it. Every individual has a personal brand. Continue reading Everybody Has A Personal Brand, Whether You Realise It Or Not

“We Have Tablets And Smartphones To Do That Now…”

I was finishing up a discussion at a nearby café the other day. Out of habit, I pulled out my notebook planner and fountain pen to take notes. He took a look, smiled, and then said, “We have tablets and Continue reading “We Have Tablets And Smartphones To Do That Now…”

How To Increase Visibility?… Easy, Content Creation

How does a company maintain its visibility in cyberspace, or even in the real world for that matter? That’s easy, publish fresh contents regularly. The secret to staying relevant in the competitive world out there actually lies in content creation. What Actually Continue reading How To Increase Visibility?… Easy, Content Creation

Developing a Positive Personal Brand

Last week, we talked about what makes personal branding, well, personal. This week, we’ll dive straight into how to develop an impressionable personal brand. We’ll also discuss how to create a positive first impression, and how to maintain it in the Continue reading Developing a Positive Personal Brand

What’s Personal Branding and Why It’s Important to You

We’re very quite used to the term “branding” already. Used extensively in the context of corporate brand or product brand, but personal brand? So what exactly is personal branding anyway, and why should we bother? Believe it or not, personal Continue reading What’s Personal Branding and Why It’s Important to You

Anchor Your Brand With Your Corporate Website

There are many channels to spread your brand message. from the traditional print and electronic media, to the information age’s social media. So then why is it so difficult to make your brand identity stick to your intended audience? Answer Continue reading Anchor Your Brand With Your Corporate Website

Why Do Corporations Have Undead Websites? Part 2 of 2

In the previous instalment, we explored why many companies have undead corporate websites. Technically alive, as their hosting and domain fees are paid, and all the links are working as advertised. Undead because it doesn’t do anything other than occupy their little plot of Continue reading Why Do Corporations Have Undead Websites? Part 2 of 2

It’s Not Your PowerPoint Slideshow… It’s You!

It’s often misconceived that if you fail in getting the attention of your audience during a presentation, it’s the slideshow’s fault. Or worse, that it’s the PowerPoint application’s fault. Well, I’m going to tell you that if something fails, most often it’s your Continue reading It’s Not Your PowerPoint Slideshow… It’s You!