You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?
You now know just how important a good visual design is to human communications. And one of the most important use of a good visual design, is in designing a corporate logo that sticks to your audience’s memory. But before Continue reading Incorporate Good Visual Design Into Your Corporate Logo
Whether you realise it or not, every brand is a story… your story… It doesn’t matter whether it’s your corporate identity, or the identity of a range of your products. Every brand has its own story. And how you tell that Continue reading What’s The Story Of Your Brand?
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?
Lately, when thinking of ideas for business card designs, we’ve come across clients requesting to include QR codes in them. Their reason? Because many others are also doing it. So is including QR codes into your business card design a Continue reading To QR Code Or Not To QR Code, That Is The Question
We’ve all been taught from a young age to never judge a book by its cover. But secretly, we all do exactly what we’re taught not to… all the time… That’s right, it’s pretty hard to believe. But we’re all Continue reading Never Judge A Book By Its Cover
Previously, we talked about how to dress the part to project a positive perception. But there’s more to projecting a good personal brand than merely dressing the part. How you behave with company, and project your personality will ultimately seal Continue reading It’s Not Just How You Look, But Also How You Behave
In the previous article, we talked about how everybody projects their own personal brand, whether they realise it or not. This round, we’ll discuss how to take control of your personal brand, to create and project a positive perception. Everybody Continue reading Personal Brand: Look The Part And Build A Positive Perception
There’s been a lot of write ups about personal branding recently. And even more expressed opinions about it. Whether you’re for or against it, the only thing you can’t do is to ignore it. Every individual has a personal brand. Continue reading Everybody Has A Personal Brand, Whether You Realise It Or Not
I was finishing up a discussion at a nearby café the other day. Out of habit, I pulled out my notebook planner and fountain pen to take notes. He took a look, smiled, and then said, “We have tablets and Continue reading “We Have Tablets And Smartphones To Do That Now…”