You know how it goes, carrying out small talk with new acquaintances, and this question always comes up. “So what exactly do you do for a living?” When I tell them I’m a Corporate Branding Consultant, they’d give me the Continue reading What Exactly Is A Corporate Branding Consultant?
Every company, large or small, want an active web presence. They want to be visible and searchable online. But the problem is many of them lose interest in maintaining it within two months. So how do you maintain an active Continue reading Problems In Maintaining An Active Web Presence
Whether you realise it or not, the face of the people behind any company is the corporate identity of the company. There’s no point in having a unique logo or a catchy tagline if you don’t show the human touch. Traditional Way of Continue reading The Face Is The Corporate Identity
Last week, we talked about what makes personal branding, well, personal. This week, we’ll dive straight into how to develop an impressionable personal brand. We’ll also discuss how to create a positive first impression, and how to maintain it in the Continue reading Developing a Positive Personal Brand
Mention social media, and the thought that comes in mind is a private channel to share your personal thoughts. And private channel means self management, right? After all, who in their right mind would hire a manager to put up posts of Continue reading Social Media Management Is A Real Thing
There are many channels to spread your brand message. from the traditional print and electronic media, to the information age’s social media. So then why is it so difficult to make your brand identity stick to your intended audience? Answer Continue reading Anchor Your Brand With Your Corporate Website
In the previous instalment, we explored why many companies have undead corporate websites. Technically alive, as their hosting and domain fees are paid, and all the links are working as advertised. Undead because it doesn’t do anything other than occupy their little plot of Continue reading Why Do Corporations Have Undead Websites? Part 2 of 2
It’s often misconceived that if you fail in getting the attention of your audience during a presentation, it’s the slideshow’s fault. Or worse, that it’s the PowerPoint application’s fault. Well, I’m going to tell you that if something fails, most often it’s your Continue reading It’s Not Your PowerPoint Slideshow… It’s You!
You’re preparing your visuals for your next presentation, and you open up your presentation slideshow application (any application). The first thing that your eyes lay on is a new slide with templates already there, waiting for you to put your texts Continue reading Templates For Presentations : Saviour Or Disaster?
Bullet-points are a staple of any presentation’s visual slideshows. It’s not surprising since most of the popular presentation softwares are bundled with default templates that come with bullet-points. Now, if that doesn’t encourage their usage, I don’t know what does. Continue reading Bullets Don’t Kill People, Bullet-Points Do!