Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

The previous part tells us why many cyber branding exercise fail. So what steps can we take to prevent that from happening? And more importantly, how do we strive to make your brand a successful and well-known entity? It’s not difficult Continue reading Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

Why Do Many New Cyber Branding Exercises Fail? (Part 1 of 2)

When clients sign up to develop their cyber brand presence, they do so with the intention of making their brand a recognisable identity. Unfortunately, majority of them will fail to achieve this simple objective. And the most shocking revelation is that of those who fail, almost Continue reading Why Do Many New Cyber Branding Exercises Fail? (Part 1 of 2)