Why Do I Need A Corporate Website When I’m Already Active In Social Media?

I’ve actually come across people who regretted having set up their corporate website. When I ask them why they regretted it, it’s almost always because their website isn’t generating the traffic that they expect. When probed further whether they regularly update their Continue reading Why Do I Need A Corporate Website When I’m Already Active In Social Media?

Social Media Management Is A Real Thing

Mention social media, and the thought that comes in mind is a private channel to share your personal thoughts. And private channel means self management, right? After all, who in their right mind would hire a manager to put up posts of Continue reading Social Media Management Is A Real Thing

Social Media: Passing Fad Or The Future

Is social media just another passing fad, like the dot-com boom at the turn of the century? Or is it the next biggest thing in mass communication since radio and television? Believe it or not, social media is much bigger than that… Continue reading Social Media: Passing Fad Or The Future

Social Media And Work Don’t Mix… Or Do They?

Social media of any sort is normally shun upon by management, and often selectively blocked by IT departments. But in this day and age of high demand in social media marketing skills, do they have their place in the corporate office? Social Continue reading Social Media And Work Don’t Mix… Or Do They?

Anchor Your Brand With Your Corporate Website

There are many channels to spread your brand message. from the traditional print and electronic media, to the information age’s social media. So then why is it so difficult to make your brand identity stick to your intended audience? Answer Continue reading Anchor Your Brand With Your Corporate Website

What Is Branding? How Much Does It Cost? Part 2 of 2

Last week, we mentioned that all branding exercises need a vehicle to spread its message across. This vehicle is mass media, ranging from the traditional print media to the modern day electronic media. However, there exist a secret weapon that we Continue reading What Is Branding? How Much Does It Cost? Part 2 of 2