Many corporations know that they need a corporate website to be visible. However, most of them don’t know that merely having a corporate website doesn’t necessarily mean that they have web presence too. So what exactly is web presence anyway? I Continue reading Having A Website Vs. Having Web Presence
There are many channels to spread your brand message. from the traditional print and electronic media, to the information age’s social media. So then why is it so difficult to make your brand identity stick to your intended audience? Answer Continue reading Anchor Your Brand With Your Corporate Website
Every business organisation student dreads exam questions that ask to describe or apply Maslow’s Heirarchy Of Needs in a business context. But applying it to corporate communications? Even designing and maintaining websites? Are business theories even applicable in the creative Continue reading Maslow’s Heirarchy Of Needs For Websites?
In the previous instalment, we explored why many companies have undead corporate websites. Technically alive, as their hosting and domain fees are paid, and all the links are working as advertised. Undead because it doesn’t do anything other than occupy their little plot of Continue reading Why Do Corporations Have Undead Websites? Part 2 of 2
Having a website these days is ubiquitous to any corporations, even individuals. But parking a static website permanently in cyberspace? That is as good as employing zombies to man your reception counter. You are literary having an undead website running loose in Continue reading Why Do Corporations Have Undead Websites? Part 1 of 2
Just like the infamous undead monster that was brought to life by stitching together dead human body parts by Dr. Victor Frankenstein, the protagonist in Mary Shelly’s novel, Frankenstein, your website… is alive… Or at least it should be. But how exactly is Continue reading It….. It….. It’s Alive!…..
In this age of cyber presence, either you’re present online, or you do not exist at all. Don’t believe me? Well, when you’re looking for more information about the newly launched smartwatch, or if you’re trying to see if there are Continue reading You Don’t Exist, If You Don’t Have A Website