No Such Thing As Branding Status Quo

There's no such thing as status quo. Everything moves continuously. You either move up or down. You never stay still.

Status quo – the situation where everything remains the same, and nothing changes. Generally assumed in the branding world that once you’ve built your brand awareness, you can just stop. And all the improvement that you’ve achieved so far will Continue reading No Such Thing As Branding Status Quo

Social Media Marketing Short Courses, Boon Or Bane?

Social media marketing

It seems that almost everywhere you go these days, you’ll come across entities offering social media marketing short courses. The most common ones are two-day courses for Facebook marketing, usually held in a hotel function room for small groups. And Continue reading Social Media Marketing Short Courses, Boon Or Bane?

Espoletta: Platform For Your Brand Projection

One of the most common, and biggest “problem” when proposing a branding exercise for clients is budget, or lack thereof. So putting our thinking caps on, we came to a conclusion… A very obvious conclusion… The branding exercise is pretty Continue reading Espoletta: Platform For Your Brand Projection

Our Take On “Idiot-Proof Guide To SEO”

As businesses advance their knowledge on the importance of their cyber presence, the question of SEO naturally comes up next. Search Engine Optimisation (SEO), is now the latest buzzword in clients’ requirements. The problem is that there’s no idiot-proof way Continue reading Our Take On “Idiot-Proof Guide To SEO”

Dressing Up Is Overrated In An Already Casual World

As casual Fridays start overlapping over other days of the week, one wonders why we still bother dressing up. After all, it’s the qualities you have inside that’s more important that what you look like on the outside… or is Continue reading Dressing Up Is Overrated In An Already Casual World

Is Achieving Brand Utopia Realistic?

Building and maintaining a brand, like any other creative endeavours, require investment – time, effort and money. And if you’re able to manage it properly, you can actually achieve branding utopia. Your brand will be well known to all, competitors Continue reading Is Achieving Brand Utopia Realistic?