Visitors Don’t Always Come Through Your Front Door

When it comes to websites, most clients want to have a beautiful looking and featureful landing page. They want all the bells and whistles, the whole shebang, anything and everything that money can buy. So much so that very little Continue reading Visitors Don’t Always Come Through Your Front Door

The Unfair Advantage: Because The World Just Isn’t Fair

Let’s face it, nothing in this world is fair. Having a higher qualification against your fellow interviewees doesn’t guarantee that you’ll get hired. Likewise, competing your product against your competitor’s inferior offering doesn’t guarantee you the sale. You can complain Continue reading The Unfair Advantage: Because The World Just Isn’t Fair

Designer Vs. Design Entrepreneur

It’s no surprise that many design graduates strive to eventually branch out on their own, to start their own businesses. After all, it’s much sexier to call yourself an XYZ entrepreneur rather than an XYZ designer. But just how different Continue reading Designer Vs. Design Entrepreneur

Corporate Social Media Vs. Personal Social Media

We’re now living in the post Information Revolution age, where the biggest media in the world is social media. Literary everybody is connected via social media, and you can just as easily voice your opinion via your personal social media Continue reading Corporate Social Media Vs. Personal Social Media

The Same Old “I Want A Website, Not A Blog” Excuse

I’m really surprised that there still are people who don’t know the difference between a website and a blog… I’ve lost count of the number of times when I had to explain what they are, and what they’re not. A Continue reading The Same Old “I Want A Website, Not A Blog” Excuse

Whether You Realise It Or Not, We’re All Consumers

That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers

What’s An Image Consultant, And Do I Really Need One?

We already know others will judge us, even when we were taught to never judge a book by its cover. That’s right, others are already going to judge you by the image that you’re projecting anyway. It doesn’t really matter Continue reading What’s An Image Consultant, And Do I Really Need One?

Suit Walk 2018 : Personal Brand With Classic Men’s Wear

One of the most important part of the branding ecosystem is personal brand. And whether you choose to believe it or not, how you look does affect your overall personal brand. And nothing projects that you mean business better than Continue reading Suit Walk 2018 : Personal Brand With Classic Men’s Wear

Just How Important Is Your Packaging To Your Customers?

You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?

I Have Engaged A Branding Consultant. So Why Hasn’t My Sales Gone Up?

It’s a sad but true story. Clients who have signed up for branding consultancy keep commenting that their sales remained the same as before they engaged the branding consultant. The unasked question remains the same, “Why should I keep you?”… Continue reading I Have Engaged A Branding Consultant. So Why Hasn’t My Sales Gone Up?