Copywriters Are A Dime A Dozen

Okay, I might have ruffled up some feathers with that statement up there, but at least I’ve got your attention. I don’t mean any disrespect to anybody out there, making an honest living doing copywriting. But the truth is that Continue reading Copywriters Are A Dime A Dozen

No Such Thing As Branding Status Quo

There's no such thing as status quo. Everything moves continuously. You either move up or down. You never stay still.

Status quo – the situation where everything remains the same, and nothing changes. Generally assumed in the branding world that once you’ve built your brand awareness, you can just stop. And all the improvement that you’ve achieved so far will Continue reading No Such Thing As Branding Status Quo

Is Achieving Brand Utopia Realistic?

Building and maintaining a brand, like any other creative endeavours, require investment – time, effort and money. And if you’re able to manage it properly, you can actually achieve branding utopia. Your brand will be well known to all, competitors Continue reading Is Achieving Brand Utopia Realistic?

Guideline To Establishing Brand Presence

Previously we wrote about how merely having a brand identity isn’t enough. It’s no use to have a brand identity, when nobody even knows that you exist. So here’s the sequel, the guideline on how to establish your brand presence. Continue reading Guideline To Establishing Brand Presence

Do You Have A Brand Presence?

You just built your business (or your personal) brand identity. And you’re pretty satisfied with the identity that it projects. But the more relevant question is this – do your target audience even know that you (your brand) exist at Continue reading Do You Have A Brand Presence?

Brand: Necessary Evil Or A Complete Waste Of Money?

We get it, your products are comparable to what’s available out there in the market. Your quality, or the value that your product brings, both exceeds market expectations. You know it, your existing customers know it, and maybe even your Continue reading Brand: Necessary Evil Or A Complete Waste Of Money?

Bespoke Tailoring Experience (Part 2 Of 2)

Previously, we wrote about what makes bespoke tailoring so different from regular tailoring. We also followed the process on how a bespoke suit is made, right up until the the measurements are transferred into the paper patterns. So let’s continue Continue reading Bespoke Tailoring Experience (Part 2 Of 2)

Bespoke Tailoring Experience (Part 1 Of 2)

We’ve mentioned before that your outward appearance speaks volumes even before you open your mouth. And nothing conveys clearer that you mean business than being decked up in a bespoke business suit. So what is it about business suits that Continue reading Bespoke Tailoring Experience (Part 1 Of 2)

Are Business Suits Only Suitable For The Boardrooms?

Aside from politicians and high profile business magnates, almost no men regularly wear business suits anymore. Even gentleman (and lady too) in conservative professions (e.g. bankers, lawyers, accountants, consultants etc.) are also giving in to the pressure of “casual” workwear. Continue reading Are Business Suits Only Suitable For The Boardrooms?