You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?
It’s a sad but true story. Clients who have signed up for branding consultancy keep commenting that their sales remained the same as before they engaged the branding consultant. The unasked question remains the same, “Why should I keep you?”… Continue reading I Have Engaged A Branding Consultant. So Why Hasn’t My Sales Gone Up?
Whether you realise it or not, every brand is a story… your story… It doesn’t matter whether it’s your corporate identity, or the identity of a range of your products. Every brand has its own story. And how you tell that Continue reading What’s The Story Of Your Brand?
Professional service providers charge professional rates. That’s a fact. So if you can’t afford them, you can always hire an amateur instead, right?… Well… yes and no… If you want to get your work done quickly and done right, hire Continue reading You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?
We’ve all been taught from a young age to never judge a book by its cover. But secretly, we all do exactly what we’re taught not to… all the time… That’s right, it’s pretty hard to believe. But we’re all Continue reading Never Judge A Book By Its Cover
People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding
We’ve experienced it before, being cornered, and pushed very hard to purchase or sign up for something. That’s the typical hard sell tactic. As a buyers, we don’t like it. So why is it then that so many sellers are Continue reading What Is Hard Sell, And Why It Never Works
There’s only one thing in the minds of most clients when you propose anything to them – what’s their ROI?… ROI, or “Return-Of-Investment”, literary means when they can get their money back, after they “invest” a payment into whatever you’re Continue reading “If I Buy Your Product/Service, When’s My ROI?”
Previously, we talked about how to dress the part to project a positive perception. But there’s more to projecting a good personal brand than merely dressing the part. How you behave with company, and project your personality will ultimately seal Continue reading It’s Not Just How You Look, But Also How You Behave