You just built your business (or your personal) brand identity. And you’re pretty satisfied with the identity that it projects. But the more relevant question is this – do your target audience even know that you (your brand) exist at Continue reading Do You Have A Brand Presence?
We get it, your products are comparable to what’s available out there in the market. Your quality, or the value that your product brings, both exceeds market expectations. You know it, your existing customers know it, and maybe even your Continue reading Brand: Necessary Evil Or A Complete Waste Of Money?
Previously, we wrote about what makes bespoke tailoring so different from regular tailoring. We also followed the process on how a bespoke suit is made, right up until the the measurements are transferred into the paper patterns. So let’s continue Continue reading Bespoke Tailoring Experience (Part 2 Of 2)
We’ve mentioned before that your outward appearance speaks volumes even before you open your mouth. And nothing conveys clearer that you mean business than being decked up in a bespoke business suit. So what is it about business suits that Continue reading Bespoke Tailoring Experience (Part 1 Of 2)
Aside from politicians and high profile business magnates, almost no men regularly wear business suits anymore. Even gentleman (and lady too) in conservative professions (e.g. bankers, lawyers, accountants, consultants etc.) are also giving in to the pressure of “casual” workwear. Continue reading Are Business Suits Only Suitable For The Boardrooms?
Previously, we’ve shared why small players from SME or SMI can’t compete head-on with industry giants. Today we’ll share the secret weapon which will allow Little David to slay the mighty Goliath… Or at least co-exist with Goliath in the Continue reading Secret Steps For SME/SMI To Challenge Industry Giants
It’s a known fact, large corporations usually monopolise the market share. So how can SME (Small Medium Scale Enterprises) or SMI (Small Medium Scale Industries) even hope to stay afloat? Right from the outset, it’s more or less destined that Continue reading Can SME/SMI Compete With Giants For Market Share?
When it comes to websites, most clients want to have a beautiful looking and featureful landing page. They want all the bells and whistles, the whole shebang, anything and everything that money can buy. So much so that very little Continue reading Visitors Don’t Always Come Through Your Front Door
Let’s face it, nothing in this world is fair. Having a higher qualification against your fellow interviewees doesn’t guarantee that you’ll get hired. Likewise, competing your product against your competitor’s inferior offering doesn’t guarantee you the sale. You can complain Continue reading The Unfair Advantage: Because The World Just Isn’t Fair
It’s no surprise that many design graduates strive to eventually branch out on their own, to start their own businesses. After all, it’s much sexier to call yourself an XYZ entrepreneur rather than an XYZ designer. But just how different Continue reading Designer Vs. Design Entrepreneur