Secret Steps For SME/SMI To Challenge Industry Giants

Previously, we’ve shared why small players from SME or SMI can’t compete head-on with industry giants. Today we’ll share the secret weapon which will allow Little David to slay the mighty Goliath… Or at least co-exist with Goliath in the Continue reading Secret Steps For SME/SMI To Challenge Industry Giants

Can SME/SMI Compete With Giants For Market Share?

It’s a known fact, large corporations usually monopolise the market share. So how can SME (Small Medium Scale Enterprises) or SMI (Small Medium Scale Industries) even hope to stay afloat? Right from the outset, it’s more or less destined that Continue reading Can SME/SMI Compete With Giants For Market Share?

Visitors Don’t Always Come Through Your Front Door

When it comes to websites, most clients want to have a beautiful looking and featureful landing page. They want all the bells and whistles, the whole shebang, anything and everything that money can buy. So much so that very little Continue reading Visitors Don’t Always Come Through Your Front Door

The Unfair Advantage: Because The World Just Isn’t Fair

Let’s face it, nothing in this world is fair. Having a higher qualification against your fellow interviewees doesn’t guarantee that you’ll get hired. Likewise, competing your product against your competitor’s inferior offering doesn’t guarantee you the sale. You can complain Continue reading The Unfair Advantage: Because The World Just Isn’t Fair

Designer Vs. Design Entrepreneur

It’s no surprise that many design graduates strive to eventually branch out on their own, to start their own businesses. After all, it’s much sexier to call yourself an XYZ entrepreneur rather than an XYZ designer. But just how different Continue reading Designer Vs. Design Entrepreneur

Whether You Realise It Or Not, We’re All Consumers

That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers

How To Service Clients When They Have Budget Constraints?

We’ve all been there before, presenting the best offer to your client. Even your client knows that they’ll benefit immensely from what you have to offer. And right after you’ve finished your presentation, the client drops the bombshell… They simply Continue reading How To Service Clients When They Have Budget Constraints?

You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!

Professional service providers charge professional rates. That’s a fact. So if you can’t afford them, you can always hire an amateur instead, right?… Well… yes and no… If you want to get your work done quickly and done right, hire Continue reading You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!

What Exactly Is A Corporate Branding Consultant?

You know how it goes, carrying out small talk with new acquaintances, and this question always comes up. “So what exactly do you do for a living?” When I tell them I’m a Corporate Branding Consultant, they’d give me the Continue reading What Exactly Is A Corporate Branding Consultant?