You just built your business (or your personal) brand identity. And you’re pretty satisfied with the identity that it projects. But the more relevant question is this – do your target audience even know that you (your brand) exist at Continue reading Do You Have A Brand Presence?
It’s a common objective of businesses, or even individuals, to strive to adopt the latest and greatest technology. Everything from phone call automation and auto-reply email, to robotic assembly plant and auto coffee making. However, not many can see (or Continue reading Hidden Dangers Of Going High-Tech
It’s a known fact, large corporations usually monopolise the market share. So how can SME (Small Medium Scale Enterprises) or SMI (Small Medium Scale Industries) even hope to stay afloat? Right from the outset, it’s more or less destined that Continue reading Can SME/SMI Compete With Giants For Market Share?
You know how it goes, carrying out small talk with new acquaintances, and this question always comes up. “So what exactly do you do for a living?” When I tell them I’m a Corporate Branding Consultant, they’d give me the Continue reading What Exactly Is A Corporate Branding Consultant?
There’s only one thing in the minds of most clients when you propose anything to them – what’s their ROI?… ROI, or “Return-Of-Investment”, literary means when they can get their money back, after they “invest” a payment into whatever you’re Continue reading “If I Buy Your Product/Service, When’s My ROI?”
Those of you in the creative industry would’ve probably experienced this before. Sometimes, just sometimes, clients themselves don’t really know what is it exactly that they want… Not knowing what they want is not a problem. That’s what creative people Continue reading Sometimes… Clients Just Don’t Know What They Really Want
We all know that in order to remain relevant, and to drive traffic to your premises (both physical and cyber), you need contents. Fresh and regular contents. But how do you create fresh contents if you’re too busy with your Continue reading Is It Better To Create My Your Own Content, Or More Efficient To Outsource?
We now know that ideas generation is a valuable asset. And ideally, you should employ this ideas generator in-house. That way, you’ll have full control in-house. But it’s almost unheard of for an ideas generator to be a full-time employee of Continue reading Follow Up : How Do You Engage Ideas Generation Services
There’re many specialised skills that are important to a business corporation’s communication needs. Skills like business marketing, corporate communications, web design, social media marketing, graphic design, copy writing, so on and so forth. Would you have guessed that idea generation is the most Continue reading Idea Generation Is Your Most Important Business Asset
Previously we looked at how the market is generally obsessed with looking for a cheaper price. In this article, we’ll take a look from the perspective of the seller instead. Let’s discuss how to sell to a market that’s trying to outbid Continue reading How To Compete In A Market That’s Obsessed With Price (2 of 2)