There’s a perpetual dilemma for businesses, especially those who are just starting out – How to price their products? Do they sell it at what it’s worth, and risk being priced out by competitors? Or do they forego profit, sell Continue reading Value Vs. Price: Is There A Difference?
Advertising is dead and buried. You can mourn, you can grieve, you can even cry over it. Just understand that it’s not the end of the world yet. There is more than one way to skin a cat. Or in Continue reading Advertising Is Dead, Editorial Isn’t…
When I said “we”, I mean you and me… Yes, you too… Advertising as we know it, is dead. And no amount of denial will bring it back to life. But when did it happen, and how exactly did it Continue reading Advertising Is Dead… We Killed It!…
As casual Fridays start overlapping over other days of the week, one wonders why we still bother dressing up. After all, it’s the qualities you have inside that’s more important that what you look like on the outside… or is Continue reading Dressing Up Is Overrated In An Already Casual World
It’s a common objective of businesses, or even individuals, to strive to adopt the latest and greatest technology. Everything from phone call automation and auto-reply email, to robotic assembly plant and auto coffee making. However, not many can see (or Continue reading Hidden Dangers Of Going High-Tech
Aside from politicians and high profile business magnates, almost no men regularly wear business suits anymore. Even gentleman (and lady too) in conservative professions (e.g. bankers, lawyers, accountants, consultants etc.) are also giving in to the pressure of “casual” workwear. Continue reading Are Business Suits Only Suitable For The Boardrooms?
Let’s face it, nothing in this world is fair. Having a higher qualification against your fellow interviewees doesn’t guarantee that you’ll get hired. Likewise, competing your product against your competitor’s inferior offering doesn’t guarantee you the sale. You can complain Continue reading The Unfair Advantage: Because The World Just Isn’t Fair
We’re now living in the post Information Revolution age, where the biggest media in the world is social media. Literary everybody is connected via social media, and you can just as easily voice your opinion via your personal social media Continue reading Corporate Social Media Vs. Personal Social Media
You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?
Whether you realise it or not, humans are visual creatures. And by that, we mean that humans receive, process, and store visual messages to memory much quicker than any other forms. And that includes complex language based messages too. So Continue reading Visual Communication: Your Most Effective Message Vehicle