The act of developing and building a brand identity is a hotly debated topic. Some claim it to be the best business endeavour. Others believe it’s nothing more than just a glorified advertising campaign. Well, the fact that you’re reading Continue reading Branding Works, Just Not In The Way That You Think
In a world where every business is vying for more exposure for their brand identity, social media presence is king. I mean, why not? Practically a-third of the world’s population is on Facebook. It’s literally unheard of in any other Continue reading Advertising On Facebook Is Cheap… Or Is It Really?
Okay, I might have ruffled up some feathers with that statement up there, but at least I’ve got your attention. I don’t mean any disrespect to anybody out there, making an honest living doing copywriting. But the truth is that Continue reading Copywriters Are A Dime A Dozen
When I said “we”, I mean you and me… Yes, you too… Advertising as we know it, is dead. And no amount of denial will bring it back to life. But when did it happen, and how exactly did it Continue reading Advertising Is Dead… We Killed It!…
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?
There’s only one thing in the minds of most clients when you propose anything to them – what’s their ROI?… ROI, or “Return-Of-Investment”, literary means when they can get their money back, after they “invest” a payment into whatever you’re Continue reading “If I Buy Your Product/Service, When’s My ROI?”
Social media of any sort is normally shun upon by management, and often selectively blocked by IT departments. But in this day and age of high demand in social media marketing skills, do they have their place in the corporate office? Social Continue reading Social Media And Work Don’t Mix… Or Do They?
Last week, we mentioned that all branding exercises need a vehicle to spread its message across. This vehicle is mass media, ranging from the traditional print media to the modern day electronic media. However, there exist a secret weapon that we Continue reading What Is Branding? How Much Does It Cost? Part 2 of 2
Recently the Mayor of Kuala Lumpur announced Kuala Lumpur Tourism Bureau and City Hall‘s plans to boost tourism and travel to the city. And the centre of the attraction was the branding exercise, complete with a logo and tagline. Wait a minute… Did somebody Continue reading What Is Branding? How Much Does It Cost? Part 1 of 2
In the previous instalment, we explored why many companies have undead corporate websites. Technically alive, as their hosting and domain fees are paid, and all the links are working as advertised. Undead because it doesn’t do anything other than occupy their little plot of Continue reading Why Do Corporations Have Undead Websites? Part 2 of 2