Advertising is dead and buried. You can mourn, you can grieve, you can even cry over it. Just understand that it’s not the end of the world yet. There is more than one way to skin a cat. Or in Continue reading Advertising Is Dead, Editorial Isn’t…
Previously, we’ve shared why small players from SME or SMI can’t compete head-on with industry giants. Today we’ll share the secret weapon which will allow Little David to slay the mighty Goliath… Or at least co-exist with Goliath in the Continue reading Secret Steps For SME/SMI To Challenge Industry Giants
When it comes to websites, most clients want to have a beautiful looking and featureful landing page. They want all the bells and whistles, the whole shebang, anything and everything that money can buy. So much so that very little Continue reading Visitors Don’t Always Come Through Your Front Door
That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers
We’ve all been there before, presenting the best offer to your client. Even your client knows that they’ll benefit immensely from what you have to offer. And right after you’ve finished your presentation, the client drops the bombshell… They simply Continue reading How To Service Clients When They Have Budget Constraints?
You know how it goes, carrying out small talk with new acquaintances, and this question always comes up. “So what exactly do you do for a living?” When I tell them I’m a Corporate Branding Consultant, they’d give me the Continue reading What Exactly Is A Corporate Branding Consultant?
People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding
We all know that in order to remain relevant, and to drive traffic to your premises (both physical and cyber), you need contents. Fresh and regular contents. But how do you create fresh contents if you’re too busy with your Continue reading Is It Better To Create My Your Own Content, Or More Efficient To Outsource?
The previous part tells us why many cyber branding exercise fail. So what steps can we take to prevent that from happening? And more importantly, how do we strive to make your brand a successful and well-known entity? It’s not difficult Continue reading Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)
I’ve actually come across people who regretted having set up their corporate website. When I ask them why they regretted it, it’s almost always because their website isn’t generating the traffic that they expect. When probed further whether they regularly update their Continue reading Why Do I Need A Corporate Website When I’m Already Active In Social Media?