Secret Steps For SME/SMI To Challenge Industry Giants

Previously, we’ve shared why small players from SME or SMI can’t compete head-on with industry giants. Today we’ll share the secret weapon which will allow Little David to slay the mighty Goliath… Or at least co-exist with Goliath in the Continue reading Secret Steps For SME/SMI To Challenge Industry Giants

Visitors Don’t Always Come Through Your Front Door

When it comes to websites, most clients want to have a beautiful looking and featureful landing page. They want all the bells and whistles, the whole shebang, anything and everything that money can buy. So much so that very little Continue reading Visitors Don’t Always Come Through Your Front Door

Whether You Realise It Or Not, We’re All Consumers

That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers

How To Service Clients When They Have Budget Constraints?

We’ve all been there before, presenting the best offer to your client. Even your client knows that they’ll benefit immensely from what you have to offer. And right after you’ve finished your presentation, the client drops the bombshell… They simply Continue reading How To Service Clients When They Have Budget Constraints?

What Exactly Is A Corporate Branding Consultant?

You know how it goes, carrying out small talk with new acquaintances, and this question always comes up. “So what exactly do you do for a living?” When I tell them I’m a Corporate Branding Consultant, they’d give me the Continue reading What Exactly Is A Corporate Branding Consultant?

Popular Misconception: Web Design IS NOT Branding

People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding

Is It Better To Create My Your Own Content, Or More Efficient To Outsource?

We all know that in order to remain relevant, and to drive traffic to your premises (both physical and cyber), you need contents. Fresh and regular contents. But how do you create fresh contents if you’re too busy with your Continue reading Is It Better To Create My Your Own Content, Or More Efficient To Outsource?

Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

The previous part tells us why many cyber branding exercise fail. So what steps can we take to prevent that from happening? And more importantly, how do we strive to make your brand a successful and well-known entity? It’s not difficult Continue reading Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

Why Do I Need A Corporate Website When I’m Already Active In Social Media?

I’ve actually come across people who regretted having set up their corporate website. When I ask them why they regretted it, it’s almost always because their website isn’t generating the traffic that they expect. When probed further whether they regularly update their Continue reading Why Do I Need A Corporate Website When I’m Already Active In Social Media?

Problems In Maintaining An Active Web Presence

Every company, large or small, want an active web presence. They want to be visible and searchable online. But the problem is many of them lose interest in maintaining it within two months. So how do you maintain an active Continue reading Problems In Maintaining An Active Web Presence