Who Is Or Isn’t A Content Creator?

In the media world, the term “content creator” is thrown about quite a bit. You hear it in sales pitches, recruitment ads, and even clients looking to service providers to help boost their “visibility”. But as the noise increases, the Continue reading Who Is Or Isn’t A Content Creator?

Alternatives To Social Media Marketing Courses

Previously we shared why the latest craze of social media marketing short courses isn’t exactly the “best” option for everyone. And no, we’re not gonna leave you hanging high and dry, with no solution in sight. So today, we’ll go Continue reading Alternatives To Social Media Marketing Courses

Marketing Courses, The Latest Social Media Craze

Social media evolved from what used to be private journaling just a short decade ago. But today, they have collectively intertwined with the very fabric of society. From a personal collection of stories and albums, into a choreographed, full-fledged, variety Continue reading Marketing Courses, The Latest Social Media Craze

Advertising On Facebook Is Cheap… Or Is It Really?

In a world where every business is vying for more exposure for their brand identity, social media presence is king. I mean, why not? Practically a-third of the world’s population is on Facebook. It’s literally unheard of in any other Continue reading Advertising On Facebook Is Cheap… Or Is It Really?

Copywriters Are A Dime A Dozen

Okay, I might have ruffled up some feathers with that statement up there, but at least I’ve got your attention. I don’t mean any disrespect to anybody out there, making an honest living doing copywriting. But the truth is that Continue reading Copywriters Are A Dime A Dozen

Social Media Marketing Short Courses, Boon Or Bane?

Social media marketing

It seems that almost everywhere you go these days, you’ll come across entities offering social media marketing short courses. The most common ones are two-day courses for Facebook marketing, usually held in a hotel function room for small groups. And Continue reading Social Media Marketing Short Courses, Boon Or Bane?

Secret Steps For SME/SMI To Challenge Industry Giants

Previously, we’ve shared why small players from SME or SMI can’t compete head-on with industry giants. Today we’ll share the secret weapon which will allow Little David to slay the mighty Goliath… Or at least co-exist with Goliath in the Continue reading Secret Steps For SME/SMI To Challenge Industry Giants

Visitors Don’t Always Come Through Your Front Door

When it comes to websites, most clients want to have a beautiful looking and featureful landing page. They want all the bells and whistles, the whole shebang, anything and everything that money can buy. So much so that very little Continue reading Visitors Don’t Always Come Through Your Front Door

Whether You Realise It Or Not, We’re All Consumers

That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers