In the media world, the term “content creator” is thrown about quite a bit. You hear it in sales pitches, recruitment ads, and even clients looking to service providers to help boost their “visibility”. But as the noise increases, the Continue reading Who Is Or Isn’t A Content Creator?
Okay, I might have ruffled up some feathers with that statement up there, but at least I’ve got your attention. I don’t mean any disrespect to anybody out there, making an honest living doing copywriting. But the truth is that Continue reading Copywriters Are A Dime A Dozen
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?