Trying to land clients for creative jobs is already tough, but securing a client that pays you with “exposure”?… Those of you in the retail business probably wouldn’t understand this. But it’s actually a pretty frequent occurrence in the creative Continue reading Clients That Pay You With “Exposure”?
It’s no surprise that many design graduates strive to eventually branch out on their own, to start their own businesses. After all, it’s much sexier to call yourself an XYZ entrepreneur rather than an XYZ designer. But just how different Continue reading Designer Vs. Design Entrepreneur
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?
In the previous article, we talked about how everybody projects their own personal brand, whether they realise it or not. This round, we’ll discuss how to take control of your personal brand, to create and project a positive perception. Everybody Continue reading Personal Brand: Look The Part And Build A Positive Perception
Those of you in the creative industry would’ve probably experienced this before. Sometimes, just sometimes, clients themselves don’t really know what is it exactly that they want… Not knowing what they want is not a problem. That’s what creative people Continue reading Sometimes… Clients Just Don’t Know What They Really Want
Many of us in the creative industry would have faced similar situations. You come up with a proposal for your client. They like what they see… And then they throw you a curve ball and ask for your track record. The Creative Industry Continue reading Client Says, “I’d Like To See Your Track Record”