Building and maintaining a brand, like any other creative endeavours, require investment – time, effort and money. And if you’re able to manage it properly, you can actually achieve branding utopia. Your brand will be well known to all, competitors Continue reading Is Achieving Brand Utopia Realistic?
You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?
You now know just how important a good visual design is to human communications. And one of the most important use of a good visual design, is in designing a corporate logo that sticks to your audience’s memory. But before Continue reading Incorporate Good Visual Design Into Your Corporate Logo
Whether you realise it or not, humans are visual creatures. And by that, we mean that humans receive, process, and store visual messages to memory much quicker than any other forms. And that includes complex language based messages too. So Continue reading Visual Communication: Your Most Effective Message Vehicle
Lately, when thinking of ideas for business card designs, we’ve come across clients requesting to include QR codes in them. Their reason? Because many others are also doing it. So is including QR codes into your business card design a Continue reading To QR Code Or Not To QR Code, That Is The Question
People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding
There’re many specialised skills that are important to a business corporation’s communication needs. Skills like business marketing, corporate communications, web design, social media marketing, graphic design, copy writing, so on and so forth. Would you have guessed that idea generation is the most Continue reading Idea Generation Is Your Most Important Business Asset
Every company, large or small, want an active web presence. They want to be visible and searchable online. But the problem is many of them lose interest in maintaining it within two months. So how do you maintain an active Continue reading Problems In Maintaining An Active Web Presence
The humble business card. Nobody pays much attention to it, at least not until you run out of it before your next planned business trip. The business card is, without doubt, the most effective weapon in a business person’s arsenal. Continue reading Business Card: The Most Effective Weapon In A Sales Arsenal
Many corporations know that they need a corporate website to be visible. However, most of them don’t know that merely having a corporate website doesn’t necessarily mean that they have web presence too. So what exactly is web presence anyway? I Continue reading Having A Website Vs. Having Web Presence