Previously we wrote about how merely having a brand identity isn’t enough. It’s no use to have a brand identity, when nobody even knows that you exist. So here’s the sequel, the guideline on how to establish your brand presence. Continue reading Guideline To Establishing Brand Presence
You just built your business (or your personal) brand identity. And you’re pretty satisfied with the identity that it projects. But the more relevant question is this – do your target audience even know that you (your brand) exist at Continue reading Do You Have A Brand Presence?
We’re fast approaching the end of the second decade of the 21st century. Unless you’ve been hibernating since the Y2K bug threat, you’d have realised that we’re well established in the internet age. There’re literary two planes of existence today Continue reading Is Your Business Internet Ready?
Every company, large or small, want an active web presence. They want to be visible and searchable online. But the problem is many of them lose interest in maintaining it within two months. So how do you maintain an active Continue reading Problems In Maintaining An Active Web Presence
Many corporations know that they need a corporate website to be visible. However, most of them don’t know that merely having a corporate website doesn’t necessarily mean that they have web presence too. So what exactly is web presence anyway? I Continue reading Having A Website Vs. Having Web Presence