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No Such Thing As Branding Status Quo

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There's no such thing as status quo. Everything moves continuously. You either move up or down. You never stay still.

Status quo – the situation where everything remains the same, and nothing changes. Generally assumed in the branding world that once you’ve built your brand awareness, you can just stop. And all the improvement that you’ve achieved so far will Continue reading No Such Thing As Branding Status Quo→