Who Is Or Isn’t A Content Creator?

In the media world, the term “content creator” is thrown about quite a bit. You hear it in sales pitches, recruitment ads, and even clients looking to service providers to help boost their “visibility”. But as the noise increases, the Continue reading Who Is Or Isn’t A Content Creator?

Alternatives To Social Media Marketing Courses

Previously we shared why the latest craze of social media marketing short courses isn’t exactly the “best” option for everyone. And no, we’re not gonna leave you hanging high and dry, with no solution in sight. So today, we’ll go Continue reading Alternatives To Social Media Marketing Courses

Marketing Courses, The Latest Social Media Craze

Social media evolved from what used to be private journaling just a short decade ago. But today, they have collectively intertwined with the very fabric of society. From a personal collection of stories and albums, into a choreographed, full-fledged, variety Continue reading Marketing Courses, The Latest Social Media Craze

Social Media Marketing Short Courses, Boon Or Bane?

Social media marketing

It seems that almost everywhere you go these days, you’ll come across entities offering social media marketing short courses. The most common ones are two-day courses for Facebook marketing, usually held in a hotel function room for small groups. And Continue reading Social Media Marketing Short Courses, Boon Or Bane?

Secret Steps For SME/SMI To Challenge Industry Giants

Previously, we’ve shared why small players from SME or SMI can’t compete head-on with industry giants. Today we’ll share the secret weapon which will allow Little David to slay the mighty Goliath… Or at least co-exist with Goliath in the Continue reading Secret Steps For SME/SMI To Challenge Industry Giants

Corporate Social Media Vs. Personal Social Media

We’re now living in the post Information Revolution age, where the biggest media in the world is social media. Literary everybody is connected via social media, and you can just as easily voice your opinion via your personal social media Continue reading Corporate Social Media Vs. Personal Social Media

Popular Misconception: Web Design IS NOT Branding

People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding

Why Do I Need A Corporate Website When I’m Already Active In Social Media?

I’ve actually come across people who regretted having set up their corporate website. When I ask them why they regretted it, it’s almost always because their website isn’t generating the traffic that they expect. When probed further whether they regularly update their Continue reading Why Do I Need A Corporate Website When I’m Already Active In Social Media?

Social Media Management Is A Real Thing

Mention social media, and the thought that comes in mind is a private channel to share your personal thoughts. And private channel means self management, right? After all, who in their right mind would hire a manager to put up posts of Continue reading Social Media Management Is A Real Thing