Your Branding & Imaging Partner
Last week, we talked about what makes personal branding, well, personal. This week, we’ll dive straight into how to develop an impressionable personal brand. We’ll also discuss how to create a positive first impression, and how to maintain it in the Continue reading Developing a Positive Personal Brand
We’re very quite used to the term “branding” already. Used extensively in the context of corporate brand or product brand, but personal brand? So what exactly is personal branding anyway, and why should we bother? Believe it or not, personal Continue reading What’s Personal Branding and Why It’s Important to You
The common misconception is that a blog has no place in a professional business environment. It’s nothing more than mere childish acts of sharing his or her personal life for the world to see in cyberspace… Or is it really? Continue reading Blog Has No Place In The Business World
The humble business card. Nobody pays much attention to it, at least not until you run out of it before your next planned business trip. The business card is, without doubt, the most effective weapon in a business person’s arsenal. Continue reading Business Card: The Most Effective Weapon In A Sales Arsenal
Mention social media, and the thought that comes in mind is a private channel to share your personal thoughts. And private channel means self management, right? After all, who in their right mind would hire a manager to put up posts of Continue reading Social Media Management Is A Real Thing
Is social media just another passing fad, like the dot-com boom at the turn of the century? Or is it the next biggest thing in mass communication since radio and television? Believe it or not, social media is much bigger than that… Continue reading Social Media: Passing Fad Or The Future
Social media of any sort is normally shun upon by management, and often selectively blocked by IT departments. But in this day and age of high demand in social media marketing skills, do they have their place in the corporate office? Social Continue reading Social Media And Work Don’t Mix… Or Do They?
There are many channels to spread your brand message. from the traditional print and electronic media, to the information age’s social media. So then why is it so difficult to make your brand identity stick to your intended audience? Answer Continue reading Anchor Your Brand With Your Corporate Website
Last week, we mentioned that all branding exercises need a vehicle to spread its message across. This vehicle is mass media, ranging from the traditional print media to the modern day electronic media. However, there exist a secret weapon that we Continue reading What Is Branding? How Much Does It Cost? Part 2 of 2
Recently the Mayor of Kuala Lumpur announced Kuala Lumpur Tourism Bureau and City Hall‘s plans to boost tourism and travel to the city. And the centre of the attraction was the branding exercise, complete with a logo and tagline. Wait a minute… Did somebody Continue reading What Is Branding? How Much Does It Cost? Part 1 of 2
