You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?
We’ve all been there before, presenting the best offer to your client. Even your client knows that they’ll benefit immensely from what you have to offer. And right after you’ve finished your presentation, the client drops the bombshell… They simply Continue reading How To Service Clients When They Have Budget Constraints?
You now know just how important a good visual design is to human communications. And one of the most important use of a good visual design, is in designing a corporate logo that sticks to your audience’s memory. But before Continue reading Incorporate Good Visual Design Into Your Corporate Logo
Whether you realise it or not, humans are visual creatures. And by that, we mean that humans receive, process, and store visual messages to memory much quicker than any other forms. And that includes complex language based messages too. So Continue reading Visual Communication: Your Most Effective Message Vehicle
It’s a sad but true story. Clients who have signed up for branding consultancy keep commenting that their sales remained the same as before they engaged the branding consultant. The unasked question remains the same, “Why should I keep you?”… Continue reading I Have Engaged A Branding Consultant. So Why Hasn’t My Sales Gone Up?
Whether you realise it or not, every brand is a story… your story… It doesn’t matter whether it’s your corporate identity, or the identity of a range of your products. Every brand has its own story. And how you tell that Continue reading What’s The Story Of Your Brand?
Professional service providers charge professional rates. That’s a fact. So if you can’t afford them, you can always hire an amateur instead, right?… Well… yes and no… If you want to get your work done quickly and done right, hire Continue reading You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?
You know how it goes, carrying out small talk with new acquaintances, and this question always comes up. “So what exactly do you do for a living?” When I tell them I’m a Corporate Branding Consultant, they’d give me the Continue reading What Exactly Is A Corporate Branding Consultant?
Lately, when thinking of ideas for business card designs, we’ve come across clients requesting to include QR codes in them. Their reason? Because many others are also doing it. So is including QR codes into your business card design a Continue reading To QR Code Or Not To QR Code, That Is The Question