Marketing Courses, The Latest Social Media Craze

Social media evolved from what used to be private journaling just a short decade ago. But today, they have collectively intertwined with the very fabric of society. From a personal collection of stories and albums, into a choreographed, full-fledged, variety Continue reading Marketing Courses, The Latest Social Media Craze

Branding Works, Just Not In The Way That You Think

The act of developing and building a brand identity is a hotly debated topic. Some claim it to be the best business endeavour. Others believe it’s nothing more than just a glorified advertising campaign. Well, the fact that you’re reading Continue reading Branding Works, Just Not In The Way That You Think

Advertising On Facebook Is Cheap… Or Is It Really?

In a world where every business is vying for more exposure for their brand identity, social media presence is king. I mean, why not? Practically a-third of the world’s population is on Facebook. It’s literally unheard of in any other Continue reading Advertising On Facebook Is Cheap… Or Is It Really?

Clients That Pay You With “Exposure”?

Trying to land clients for creative jobs is already tough, but securing a client that pays you with “exposure”?… Those of you in the retail business probably wouldn’t understand this. But it’s actually a pretty frequent occurrence in the creative Continue reading Clients That Pay You With “Exposure”?

Copywriters Are A Dime A Dozen

Okay, I might have ruffled up some feathers with that statement up there, but at least I’ve got your attention. I don’t mean any disrespect to anybody out there, making an honest living doing copywriting. But the truth is that Continue reading Copywriters Are A Dime A Dozen

No Such Thing As Branding Status Quo

There's no such thing as status quo. Everything moves continuously. You either move up or down. You never stay still.

Status quo – the situation where everything remains the same, and nothing changes. Generally assumed in the branding world that once you’ve built your brand awareness, you can just stop. And all the improvement that you’ve achieved so far will Continue reading No Such Thing As Branding Status Quo

Social Media Marketing Short Courses, Boon Or Bane?

Social media marketing

It seems that almost everywhere you go these days, you’ll come across entities offering social media marketing short courses. The most common ones are two-day courses for Facebook marketing, usually held in a hotel function room for small groups. And Continue reading Social Media Marketing Short Courses, Boon Or Bane?

Espoletta: Platform For Your Brand Projection

One of the most common, and biggest “problem” when proposing a branding exercise for clients is budget, or lack thereof. So putting our thinking caps on, we came to a conclusion… A very obvious conclusion… The branding exercise is pretty Continue reading Espoletta: Platform For Your Brand Projection