Our Take On “Idiot-Proof Guide To SEO”

As businesses advance their knowledge on the importance of their cyber presence, the question of SEO naturally comes up next. Search Engine Optimisation (SEO), is now the latest buzzword in clients’ requirements. The problem is that there’s no idiot-proof way Continue reading Our Take On “Idiot-Proof Guide To SEO”

Dressing Up Is Overrated In An Already Casual World

As casual Fridays start overlapping over other days of the week, one wonders why we still bother dressing up. After all, it’s the qualities you have inside that’s more important that what you look like on the outside… or is Continue reading Dressing Up Is Overrated In An Already Casual World

Is Achieving Brand Utopia Realistic?

Building and maintaining a brand, like any other creative endeavours, require investment – time, effort and money. And if you’re able to manage it properly, you can actually achieve branding utopia. Your brand will be well known to all, competitors Continue reading Is Achieving Brand Utopia Realistic?

Guideline To Establishing Brand Presence

Previously we wrote about how merely having a brand identity isn’t enough. It’s no use to have a brand identity, when nobody even knows that you exist. So here’s the sequel, the guideline on how to establish your brand presence. Continue reading Guideline To Establishing Brand Presence

Do You Have A Brand Presence?

You just built your business (or your personal) brand identity. And you’re pretty satisfied with the identity that it projects. But the more relevant question is this – do your target audience even know that you (your brand) exist at Continue reading Do You Have A Brand Presence?

Brand: Necessary Evil Or A Complete Waste Of Money?

We get it, your products are comparable to what’s available out there in the market. Your quality, or the value that your product brings, both exceeds market expectations. You know it, your existing customers know it, and maybe even your Continue reading Brand: Necessary Evil Or A Complete Waste Of Money?

Is Your Business Internet Ready?

We’re fast approaching the end of the second decade of the 21st century. Unless you’ve been hibernating since the Y2K bug threat, you’d have realised that we’re well established in the internet age. There’re literary two planes of existence today Continue reading Is Your Business Internet Ready?