Sometimes… Clients Just Don’t Know What They Really Want

Those of you in the creative industry would’ve probably experienced this before. Sometimes, just sometimes, clients themselves don’t really know what is it exactly that they want… Not knowing what they want is not a problem. That’s what creative people Continue reading Sometimes… Clients Just Don’t Know What They Really Want

“We Have Tablets And Smartphones To Do That Now…”

I was finishing up a discussion at a nearby café the other day. Out of habit, I pulled out my notebook planner and fountain pen to take notes. He took a look, smiled, and then said, “We have tablets and Continue reading “We Have Tablets And Smartphones To Do That Now…”

Is It Better To Create My Your Own Content, Or More Efficient To Outsource?

We all know that in order to remain relevant, and to drive traffic to your premises (both physical and cyber), you need contents. Fresh and regular contents. But how do you create fresh contents if you’re too busy with your Continue reading Is It Better To Create My Your Own Content, Or More Efficient To Outsource?

Follow Up : How Do You Engage Ideas Generation Services

We now know that ideas generation is a valuable asset. And ideally, you should employ this ideas generator in-house. That way, you’ll have full control in-house. But it’s almost unheard of for an ideas generator to be a full-time employee of Continue reading Follow Up : How Do You Engage Ideas Generation Services

Idea Generation Is Your Most Important Business Asset

There’re many specialised skills that are important to a business corporation’s communication needs. Skills like business marketing, corporate communications, web design, social media marketing, graphic design, copy writing, so on and so forth. Would you have guessed that idea generation is the most Continue reading Idea Generation Is Your Most Important Business Asset

How To Compete In A Market That’s Obsessed With Price (2 of 2)

Previously we looked at how the market is generally obsessed with looking for a cheaper price. In this article, we’ll take a look from the perspective of the seller instead. Let’s discuss how to sell to a market that’s trying to outbid Continue reading How To Compete In A Market That’s Obsessed With Price (2 of 2)

How To Compete In A Market That’s Obsessed With Price (1 of 2)

In a truly open market, there’s one parameter that’s always in the minds of potential clients – your asking price. You can argue that your product or service is worth the the price you’re asking for. But you also can’t deny the face that you’ll have competitors too. Continue reading How To Compete In A Market That’s Obsessed With Price (1 of 2)

Fundamentals Of Lighting Workshop

The very basis of photography is light. So it’s very strange that when it comes to learning photography, nobody emphasise anything about learning lighting. So taking matters into our own hands, we’re collaborating with The Acoustic Shack to run a Continue reading Fundamentals Of Lighting Workshop

Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

The previous part tells us why many cyber branding exercise fail. So what steps can we take to prevent that from happening? And more importantly, how do we strive to make your brand a successful and well-known entity? It’s not difficult Continue reading Why Do Many New Cyber Branding Exercise Fail? (Part 2 of 2)

Why Do Many New Cyber Branding Exercises Fail? (Part 1 of 2)

When clients sign up to develop their cyber brand presence, they do so with the intention of making their brand a recognisable identity. Unfortunately, majority of them will fail to achieve this simple objective. And the most shocking revelation is that of those who fail, almost Continue reading Why Do Many New Cyber Branding Exercises Fail? (Part 1 of 2)