Trying to land clients for creative jobs is already tough, but securing a client that pays you with “exposure”?… Those of you in the retail business probably wouldn’t understand this. But it’s actually a pretty frequent occurrence in the creative Continue reading Clients That Pay You With “Exposure”?
Okay, I might have ruffled up some feathers with that statement up there, but at least I’ve got your attention. I don’t mean any disrespect to anybody out there, making an honest living doing copywriting. But the truth is that Continue reading Copywriters Are A Dime A Dozen
Status quo – the situation where everything remains the same, and nothing changes. Generally assumed in the branding world that once you’ve built your brand awareness, you can just stop. And all the improvement that you’ve achieved so far will Continue reading No Such Thing As Branding Status Quo
It seems that almost everywhere you go these days, you’ll come across entities offering social media marketing short courses. The most common ones are two-day courses for Facebook marketing, usually held in a hotel function room for small groups. And Continue reading Social Media Marketing Short Courses, Boon Or Bane?
There’s a perpetual dilemma for businesses, especially those who are just starting out – How to price their products? Do they sell it at what it’s worth, and risk being priced out by competitors? Or do they forego profit, sell Continue reading Value Vs. Price: Is There A Difference?
One of the most common, and biggest “problem” when proposing a branding exercise for clients is budget, or lack thereof. So putting our thinking caps on, we came to a conclusion… A very obvious conclusion… The branding exercise is pretty Continue reading Espoletta: Platform For Your Brand Projection
Advertising is dead and buried. You can mourn, you can grieve, you can even cry over it. Just understand that it’s not the end of the world yet. There is more than one way to skin a cat. Or in Continue reading Advertising Is Dead, Editorial Isn’t…
When I said “we”, I mean you and me… Yes, you too… Advertising as we know it, is dead. And no amount of denial will bring it back to life. But when did it happen, and how exactly did it Continue reading Advertising Is Dead… We Killed It!…
As businesses advance their knowledge on the importance of their cyber presence, the question of SEO naturally comes up next. Search Engine Optimisation (SEO), is now the latest buzzword in clients’ requirements. The problem is that there’s no idiot-proof way Continue reading Our Take On “Idiot-Proof Guide To SEO”
As casual Fridays start overlapping over other days of the week, one wonders why we still bother dressing up. After all, it’s the qualities you have inside that’s more important that what you look like on the outside… or is Continue reading Dressing Up Is Overrated In An Already Casual World