Tag Archives: misconception

No Such Thing As Branding Status Quo

Posted on by — No Comments ↓
There's no such thing as status quo. Everything moves continuously. You either move up or down. You never stay still.

Status quo – the situation where everything remains the same, and nothing changes. Generally assumed in the branding world that once you’ve built your brand awareness, you can just stop. And all the improvement that you’ve achieved so far will Continue reading No Such Thing As Branding Status Quo→

Popular Misconception: Web Design IS NOT Branding

Posted on by — No Comments ↓

People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding→