Corporate Social Media Vs. Personal Social Media

We’re now living in the post Information Revolution age, where the biggest media in the world is social media. Literary everybody is connected via social media, and you can just as easily voice your opinion via your personal social media Continue reading Corporate Social Media Vs. Personal Social Media

Whether You Realise It Or Not, We’re All Consumers

That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers

What Exactly Is A Corporate Branding Consultant?

You know how it goes, carrying out small talk with new acquaintances, and this question always comes up. “So what exactly do you do for a living?” When I tell them I’m a Corporate Branding Consultant, they’d give me the Continue reading What Exactly Is A Corporate Branding Consultant?

Is It Better To Create My Your Own Content, Or More Efficient To Outsource?

We all know that in order to remain relevant, and to drive traffic to your premises (both physical and cyber), you need contents. Fresh and regular contents. But how do you create fresh contents if you’re too busy with your Continue reading Is It Better To Create My Your Own Content, Or More Efficient To Outsource?

What Is Branding? How Much Does It Cost? Part 2 of 2

Last week, we mentioned that all branding exercises need a vehicle to spread its message across. This vehicle is mass media, ranging from the traditional print media to the modern day electronic media. However, there exist a secret weapon that we Continue reading What Is Branding? How Much Does It Cost? Part 2 of 2

Why You Need A Professionally Taken Profile Photo

We are living in the age of social media, where the world sees us as how we present ourselves in our profile photo. More often than not, it is a haphazardly captured selfie image. Maybe even a carelessly cropped photo of you Continue reading Why You Need A Professionally Taken Profile Photo