One of the most common, and biggest “problem” when proposing a branding exercise for clients is budget, or lack thereof. So putting our thinking caps on, we came to a conclusion… A very obvious conclusion… The branding exercise is pretty Continue reading Espoletta: Platform For Your Brand Projection
That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?