Copywriters Are A Dime A Dozen

Okay, I might have ruffled up some feathers with that statement up there, but at least I’ve got your attention. I don’t mean any disrespect to anybody out there, making an honest living doing copywriting. But the truth is that Continue reading Copywriters Are A Dime A Dozen

Espoletta: Platform For Your Brand Projection

One of the most common, and biggest “problem” when proposing a branding exercise for clients is budget, or lack thereof. So putting our thinking caps on, we came to a conclusion… A very obvious conclusion… The branding exercise is pretty Continue reading Espoletta: Platform For Your Brand Projection

Suit Walk 2018 : Personal Brand With Classic Men’s Wear

One of the most important part of the branding ecosystem is personal brand. And whether you choose to believe it or not, how you look does affect your overall personal brand. And nothing projects that you mean business better than Continue reading Suit Walk 2018 : Personal Brand With Classic Men’s Wear

Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?

One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?

Yap Brothers Group Corporate Branding Consultancy

We’re delighted to report that we’ve recently signed up Yap Brothers Group for our Corporate Branding Consultancy programme. They’re already a well-known household name in the automotive industry. But they have something that makes them unique from the rest of Continue reading Yap Brothers Group Corporate Branding Consultancy

Farewell 2015, And Welcome 2016

Farewell 2015, and thank you for the time we’ve had together for the whole year. There were ups and there were downs, but more importantly, they were all memorable. And it’s now time to welcome your successor, 2016 to take over Continue reading Farewell 2015, And Welcome 2016

Brand New Webpage, Brand New Home

It was 2006, and a brand new world was emerging. Broadband connection was booming, and dial-up services were almost completely phased out. The World Wide Web was starting to mature. The paradigm shift from mainly text-based webpage was starting to give way Continue reading Brand New Webpage, Brand New Home