“If I Buy Your Product/Service, When’s My ROI?”

There’s only one thing in the minds of most clients when you propose anything to them – what’s their ROI?… ROI, or “Return-Of-Investment”, literary means when they can get their money back, after they “invest” a payment into whatever you’re Continue reading “If I Buy Your Product/Service, When’s My ROI?”

Client Says, “I’d Like To See Your Track Record”

Many of us in the creative industry would have faced similar situations. You come up with a proposal for your client. They like what they see… And then they throw you a curve ball and ask for your track record. The Creative Industry Continue reading Client Says, “I’d Like To See Your Track Record”