Problems In Maintaining An Active Web Presence

Every company, large or small, want an active web presence. They want to be visible and searchable online. But the problem is many of them lose interest in maintaining it within two months. So how do you maintain an active Continue reading Problems In Maintaining An Active Web Presence

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation, or SEO for short – we’ve heard of the buzzword before, but what exactly is it? And why are people willing to pay good money for SEO services? Well, as it turns out, SEO is a magic spell that makes your website Continue reading What is Search Engine Optimisation (SEO)?

Client Says, “I’d Like To See Your Track Record”

Many of us in the creative industry would have faced similar situations. You come up with a proposal for your client. They like what they see… And then they throw you a curve ball and ask for your track record. The Creative Industry Continue reading Client Says, “I’d Like To See Your Track Record”

Social Media Management Is A Real Thing

Mention social media, and the thought that comes in mind is a private channel to share your personal thoughts. And private channel means self management, right? After all, who in their right mind would hire a manager to put up posts of Continue reading Social Media Management Is A Real Thing

Social Media: Passing Fad Or The Future

Is social media just another passing fad, like the dot-com boom at the turn of the century? Or is it the next biggest thing in mass communication since radio and television? Believe it or not, social media is much bigger than that… Continue reading Social Media: Passing Fad Or The Future

Social Media And Work Don’t Mix… Or Do They?

Social media of any sort is normally shun upon by management, and often selectively blocked by IT departments. But in this day and age of high demand in social media marketing skills, do they have their place in the corporate office? Social Continue reading Social Media And Work Don’t Mix… Or Do They?

Anchor Your Brand With Your Corporate Website

There are many channels to spread your brand message. from the traditional print and electronic media, to the information age’s social media. So then why is it so difficult to make your brand identity stick to your intended audience? Answer Continue reading Anchor Your Brand With Your Corporate Website

Maslow’s Heirarchy Of Needs For Websites?

Every business organisation student dreads exam questions that ask to describe or apply Maslow’s Heirarchy Of Needs in a business context. But applying it to corporate communications? Even designing and maintaining websites? Are business theories even applicable in the creative Continue reading Maslow’s Heirarchy Of Needs For Websites?