That’s right, we’re all consumers. We consume food to nourish our bodies. We consume artistic compositions like movies, music and paintings. Even entertainment like video games and board games. But most importantly, we consume knowledge to feed our curiosity. Consuming Continue reading Whether You Realise It Or Not, We’re All Consumers
We already know others will judge us, even when we were taught to never judge a book by its cover. That’s right, others are already going to judge you by the image that you’re projecting anyway. It doesn’t really matter Continue reading What’s An Image Consultant, And Do I Really Need One?
One of the most important part of the branding ecosystem is personal brand. And whether you choose to believe it or not, how you look does affect your overall personal brand. And nothing projects that you mean business better than Continue reading Suit Walk 2018 : Personal Brand With Classic Men’s Wear
You could be selling premium products are a premium price. Or you could be selling generic products at a rock bottom price. Whatever product you’re selling, your price point will determine the quality of the product’s packaging (or lack thereof). Continue reading Just How Important Is Your Packaging To Your Customers?
It’s a sad but true story. Clients who have signed up for branding consultancy keep commenting that their sales remained the same as before they engaged the branding consultant. The unasked question remains the same, “Why should I keep you?”… Continue reading I Have Engaged A Branding Consultant. So Why Hasn’t My Sales Gone Up?
Whether you realise it or not, every brand is a story… your story… It doesn’t matter whether it’s your corporate identity, or the identity of a range of your products. Every brand has its own story. And how you tell that Continue reading What’s The Story Of Your Brand?
Professional service providers charge professional rates. That’s a fact. So if you can’t afford them, you can always hire an amateur instead, right?… Well… yes and no… If you want to get your work done quickly and done right, hire Continue reading You Think Hiring A Professional Is Expensive?… Wait Till You Hire An Amateur!
One of the first function I attended upon returning from the Chinese New Year long holidays was a networking session. It was a newly established group, called the “Branding Mastermind”. So what did we discuss there?… Would you believe… “brand”? Continue reading Everybody’s Talking About Branding, What Exactly Is A Brand Anyway?
We’ve all been taught from a young age to never judge a book by its cover. But secretly, we all do exactly what we’re taught not to… all the time… That’s right, it’s pretty hard to believe. But we’re all Continue reading Never Judge A Book By Its Cover
People have been throwing around the term “branding” rather loosely of late. Since majority of branding work revolves around building corporate websites, many equates building a corporate website to branding itself. Allow me to clarify this – Web design IS Continue reading Popular Misconception: Web Design IS NOT Branding