We’ve experienced it before, being cornered, and pushed very hard to purchase or sign up for something. That’s the typical hard sell tactic. As a buyers, we don’t like it. So why is it then that so many sellers are Continue reading What Is Hard Sell, And Why It Never Works
Strange as this may seem, but how often do corporate website owners visit their own websites? If you don’t even visit your own website, then how do you expect strangers to visit them at all? The mantra that we’ve always Continue reading How Often Do You Visit Your Own Website?
Those of you in the creative industry would’ve probably experienced this before. Sometimes, just sometimes, clients themselves don’t really know what is it exactly that they want… Not knowing what they want is not a problem. That’s what creative people Continue reading Sometimes… Clients Just Don’t Know What They Really Want
I was finishing up a discussion at a nearby café the other day. Out of habit, I pulled out my notebook planner and fountain pen to take notes. He took a look, smiled, and then said, “We have tablets and Continue reading “We Have Tablets And Smartphones To Do That Now…”
Many of us in the creative industry would have faced similar situations. You come up with a proposal for your client. They like what they see. And then they throw you a curve ball and ask for your track record. The Creative Industry Continue reading Client Says, “I’d Like To See Your Track Record”
Every business organisation student dreads exam questions that ask to describe or apply Maslow’s Heirarchy Of Needs in a business context. But applying it to corporate communications? Even designing and maintaining websites? Are business theories even applicable in the creative Continue reading Maslow’s Heirarchy Of Needs For Websites?
It is common knowledge that many people wanting to enter the world of photography do so by participating in photography competitions. Perhaps by winning a prize, any prize in a competition, will help gain the recognition that they need to start a photography Continue reading Why I’ll Never Enter A Photography Competition
We are living in the age of social media, where the world sees us as how we present ourselves in our profile photo. More often than not, it is a haphazardly captured selfie image. Maybe even a carelessly cropped photo of you Continue reading Why You Need A Professionally Taken Profile Photo
Documents in the information age are usually in the form of electronic soft copies. And we are sending a lot of them through the internet. Why electronic? Well, soft copies are easy to prepare, and almost unnecessary to print out, thus saving a Continue reading Sending Important Documents Over The Internet
Ever had the problem trying to decide how to dress up for an event, only to be limited to what’s printed on the invitation card? Well, the dress code is there to help us decide, not confuse us further. It all started Continue reading Dress Code: Wearing A Business Suit To A Social Event?