We’re very quite used to the term “branding” already. Used extensively in the context of corporate brand or product brand, but personal brand? So what exactly is personal branding anyway, and why should we bother? Believe it or not, personal Continue reading What’s Personal Branding and Why It’s Important to You
There are many channels to spread your brand message. from the traditional print and electronic media, to the information age’s social media. So then why is it so difficult to make your brand identity stick to your intended audience? Answer Continue reading Anchor Your Brand With Your Corporate Website
In the previous instalment, we explored why many companies have undead corporate websites. Technically alive, as their hosting and domain fees are paid, and all the links are working as advertised. Undead because it doesn’t do anything other than occupy their little plot of Continue reading Why Do Corporations Have Undead Websites? Part 2 of 2
It’s often misconceived that if you fail in getting the attention of your audience during a presentation, it’s the slideshow’s fault. Or worse, that it’s the PowerPoint application’s fault. Well, I’m going to tell you that if something fails, most often it’s your Continue reading It’s Not Your PowerPoint Slideshow… It’s You!
I have often been asked a variation of this question by friends, relatives, and even some mere acquaintances, “I intend to buy a camera. So what camera should I buy?”. Most of these people are regular people out there who Continue reading What Is The “Best” Camera?
As the saying goes – “A rose by any other name, will smell just as sweet”… But here’s where the similarities ends. So what makes my rose different to yours, or anybody’s for that matter. Why is my rose special Continue reading The Powers Of A Brand Name
The word “Model” itself strikes up an air of glamour, of a lifestyle that’s always in the limelight, being worshipped upon as the representative of the “perfect” human example. In a certain sense, that’s quite true, but being a model Continue reading What Does It Take To Be A Model